Welcome to The Zoran Sunglasses Blog

Zoran offers sunglasses with readers designed specifically for cycling! Having trouble reading your cycling computer? Are you tired of bringing an extra pair of glasses

During our dealer sales trainings, many of our dealers ask us the difference between lens coatings and tints. What Are Lens Coatings? Lens coatings are applied

We recently had the pleasure to sit down (well, ok, talk via Zoom) with Dan Casebeer, Grand Performance Bicycles. Dan is our Zoran Performance Eyewear

ZORAN SUNGLASSES PRODUCT COMPARISION Zoran Z2-Black Oakley EV Radar Advancer Initial Retail Price: $499 Initial Retail Price: $246 Transitions® Light Sensitive Lenses (Ophthalmic Grade) Prizm

Zoran Sunglasses is excited to announce that Zoran is the ONLY cycling sunglass brand to offer the Transitions®️ Signature®️ GEN 8 lenses! What does this

The design, engineering and development of a pair of sunglasses that would perform at the highest level in the sport of cycling had many technical

The first thing you notice when you pick up a pair of Zoran’s is how light yet substantial, they feel. Closer observation makes you realize

Remember the old sunglass sales model? Bicycle Retailer: “Do you need sunglasses to go with your purchase”? Customer: “I already have sunglasses, thanks”. Bicycle Retailer:

The cycling industry is constantly changing making equipment and bikes lighter, stronger and more efficient through the use of technology and innovation. Many of the

Many of you do not realize the sunglasses you are wearing on your bike are woefully inadequate for the job. Those that do realize it,

Every business is taking extra precautions in the is period of the Covid 19 virus and bike store are no different. In this busy environment

Zoran Sunglasses opens up a new profitable area for bike retailers that has not been available to the cycling industry before. These are the only

Many independent bicycle retailers (IBD’s) have seen significant declines in their sports sunglass business. Some bicycle retailers have even made the decision not to carry

Absolutely!  Zoran Sunglasses could be the most profitable square foot of sales space in your store! In the tough world of retailing, retailers are constantly

Breaking In Your sunglasses Breaking in sunglasses? Yes!  The transitions technology becomes more efficient with exposure to sunlight over time. This means the lenses will